As the Brand Designer at Remind, I led the creative execution for a multi-state campaign promoting state-funded tutoring programs to K-12 districts, schools, and families. The initiative sought to inform administrators and families of how they can apply and use state funds allocated from the Elementary and Secondary School Emergency Relief (ESSER) fund to address pandemic-related learning loss by signing up with Remind Tutoring– an accessible, personalized, and research-backed online tutoring service.
Problem framing
Parents and educators across the U.S. need to access learning recovery resources for students impacted by COVID-19 because pandemic-related school closures created significant achievement gaps. However, they lack awareness that federal ESSER funding has made free or low-cost tutoring programs available through their state, and the complex, state-specific eligibility requirements and application processes are difficult to navigate. This leads to low enrollment in state-funded tutoring programs, leaving millions of dollars in education funding unused while students continue to struggle with learning loss.
🎯 Goals:
Working with product design, data, sales, and customer success teams I designed a comprehensive, multi-channel campaign that guided families from awareness to enrollment by creating cohesive touchpoints at every stage of the decision-making process.
The campaign was structured as a 3-stage funnel, with each deliverable strategically designed to move families and administrators closer to enrollment.
Cross-Functional Partnership:
Collaborated across Product, Engineering, Data, Sales, and CSM teams to ensure seamless campaign execution—from creating precise audience segments via SQL queries to implementing state-tagged sign-up flows and providing sales enablement materials
External Vendor Management:
Managed external motion design company for explainer video production
Created comprehensive storyboard deck with static frame designs and detailed motion notes to maintain brand quality and communicate creative expectations before production began
Design Execution:
Built scalable Figma brand design system with reusable templates and components, enabling efficient production of 3 state-specific landing pages, 18+ email assets, 3 PDF guides, and social templates (based on number of RFPs won per state)
Leveraged cost-effective Adobe Stock photography and video resources to communicate real-world application of the Remind Tutoring product while remaining on budget and on time
Delivered production-ready assets across web (Webflow), email (Braze), and print (PDF) formats within Q2 2023 timeline while maintaining exceptional quality and brand consistency
